Guiding Principles and Beliefs

At R.J. Reynolds Vapor Company we operate our business in a responsible manner that best balances the desires of our many stakeholders. Our Vision and Values seek to reflect the interests of shareholders, adult tobacco consumers, employees and other stakeholders. R.J. Reynolds Vapor Company shares the values and principles of its parent company, Reynolds American Inc. For more information, see the RAI Guiding Principles and Beliefs.