It is our Vision that we will achieve market leadership by transforming the tobacco industry.
We will lead change in our industry by:
- Driving innovation throughout our businesses
- Redefining enjoyment for adult tobacco consumers
- Reducing the harm caused by smoking
- Accelerating the decline in youth tobacco use
- Resolving controversial issues related to the use of tobacco
- For more information on the Transforming Tobacco vision of the Reynolds American Inc. operating companies, please visit http://www.transformingtobacco.com