Transforming Tobacco

It is our Vision that we will achieve market leadership by transforming the tobacco industry.

We will lead change in our industry by:

  • Driving innovation throughout our businesses
  • Redefining enjoyment for adult tobacco consumers
  • Reducing the harm caused by smoking
  • Accelerating the decline in youth tobacco use
  • Resolving controversial issues related to the use of tobacco
  • For more information on the Transforming Tobacco vision of the Reynolds American Inc. operating companies, please visit