Why R.J. Reynolds Vapor Company?
Considering the demonstrated growing demand for quality vapor
products by adult tobacco consumers, we believe entering the vapor
sector with VUSE Digital Vapor Cigarettes is a promising business
opportunity that capitalizes on the expertise, tobacco category
knowledge and understanding of adult tobacco consumers unique to the
Reynolds American operating companies. We work to ensure our high
level of product quality and stewardship standards while leveraging our
expertise in meeting the expectations of adult tobacco consumers.