Transforming Tobacco

It is our Vision that we will achieve market leadership by transforming the tobacco industry.

We will lead change in our industry by:

• Driving innovation throughout our businesses
• Redefining enjoyment for adult tobacco consumers
• Reducing the harm caused by smoking
• Accelerating the decline in youth tobacco use
• Resolving controversial issues related to the use of tobacco
• For more information on the Transforming Tobacco vision of the Reynolds American Inc. operating companies, please visit http://www.transformingtobacco.com