RJRVC is working to create A Better Tomorrow™ by Building a Smokeless World
as the industry leader in developing innovative, tech-driven, responsibly marketed products.
We are doing this by
Delivering superior performance through technology.
This effort begins and ends with the adult tobacco consumer; and succeeds because our products leverage industry-leading research, manufacturing and product testing. We are committed to exceeding the expectations of adult tobacco and vapor consumers by providing a range of product choices.
Responsible marketing is central to our organization’s values.
Responsible marketing is underscored by how we execute on our A Better Tomorrow mission. Through cooperation with FDA, retailer training and underage access prevention efforts, we have demonstrated that our next generation products can be marketed responsibly to adult tobacco, vapor and nicotine consumers and we remain committed to this goal. Our products are developed for and marketed to adult tobacco consumers 21 and older. We do not want our products in the hands of underage individuals. Period.
Understanding that adult tobacco consumers' evolving tastes are driving dynamic societal change around tobacco and nicotine products.
Today, we develop and market adult tobacco consumer-centric products that provide enjoyable options for a diverse range of experiences and occasions. We are excited for the future of our industry and to define the path that affects change in our society.
Recognizing our experienced, innovative workforce is our greatest asset in driving the industry forward.
We are proud of our team and our proven ability to foster a collaborative and productive work environment. We empower our employees to perform at the highest level by providing industry-leading resources and benefits that enable them to develop exciting and appealing products for adult tobacco customers.
Engaging with our communities, regulators, and public health officials.
We recognize the rapid change in our industry and regularly engage with regulators as we provide adult tobacco consumers with a diverse range of enjoyable alternatives to traditional tobacco products. This commitment parallels our focus on product integrity, product quality and responsible marketing to adult tobacco consumers.
RJRVC is committed to sharing our vision of Building a Smokeless World through responsible marketing and innovation.